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| opensource "Marketers: It’s time to reinvent creativity." 10/17/15 via flickr. Attribution 2.0. |
Shone really uses his sarcastic humor to his advantage in the article by highlighting major flaws in human reasoning. Audiences want to praise great human achievement, yet fall victim to visual tricks and shocks that appeal to a more instinctual part of the brain. His timeline and specific examples put the current argument into important historical developmental context. Without it, it is hard to see the issue as anything more than a one time occurrence. As technology advances and humanity becomes less of a part of artistic expression, what will be the new standards for greatness? The current trend suggests that greatness will be how far filmmakers are able to push special effects, not manipulation of the human body or human skill. Technology has its place, but isn’t it time to bring some human touch back into the soul of filmmaking?
New and Improved (using the "Look forward" technique)
Shone's timeline organization supported with specific examples and sarcastic humor combine to form a winning argument for genuine acting talent in film. While he supports the use of special effect as an amplifier of talent, citing Heath Ledger's captivating romp as Joker and Johnny Depp's swaggering pirate character Jack Sparrow, Shone wants "good" films to do justice to the essence of acting: the actors themselves. As humanity continues to try and find itself within the context of more advanced and abundant technology, it is important that human talent is emphasized now. Otherwise, the actor will most likely find himself as a part of the scenery, just another set piece behind the makeup and CGI wizardry.
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My new conclusion is better than the first because it looks forward in a more coherent way. I think the ending is especially more compelling and makes the argument seem more urgent. I like that I incorporated more examples used in the text to round out the author's argument as well.
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