Audience and Genre

In this post, I will discuss which groups might be interested in my topic and therefore the target audience. I will ponder why these people would be interested, where I would publish my research, and provide examples.

JJ. "Captive Audience." 10/24/15 via flickr. Some Rights Reserved.

Audience #1: The Social Justice Minded College Student

This group would be interested in my research because it is a problem relevant to them. They are forced to group up and navigate in this new racial and cultural climate, and they may want to know what steps are being taken in Hollywood to make things more inclusive.

•  Publication Location #1: Social Media (Facebook in Specific)
• For this location, it would be most effective to produce a short informative and creative video that quickly gives the pertinent information and can easily be shared by others

Example 1

Example 2

• Publication Location #2: Buzzfeed article
• Not necessarily a listicle, because my information does not lend to that genre, but a short and punctuated article giving my opinon and research would easily reach this tech-savvy and brief audience
• Example 1
• Example 2

Audience #2: The Industry Executive

Film professionals, like higher ups in any industry, want to cater to supply and demand. If I can convince them that my topic will help them produce more effectively and make more money, they will listen. They also sometimes have hearts, and to see plainly the opinion of the masses might make them rethink some of their processes.

• Publication Location #1: Business Journal
• This location would give me the needed credibility and allow me to structure my information and argument in a way that is conducive to agreement 
• Example 1

• Example 2
• Publication Location #2: News Site or Paper for Business Professionals
• This location would allow me to have a little more creative freedom but still be taken seriously as the author. It would structure my information in a fairly digestible way, and perhaps a little more appealing than the journal option.
• Example 1
• Example 2